Question 1

What type of businesses does Rift Marketing work with?

Accepted Answer

We focus mostly on helping water filtration companies but we have experience in industries like air filtration, roofing, and landscaping.

We're always open to other opportunities if it makes sense for both us and their business.

Question 2

What happens after I hire Rift Marketing?

Accepted Answer

After working together is agreed on, the first step is a deep look into your local market.

This includes identifying homeowner pain points that are specific to your area and how people are currently making buying decisions.
Next, competitors in your market are reviewed to understand what they’re doing, what’s missing, and where opportunities exist to outperform them.
Once the research is complete, a testing phase begins. Campaigns are launched at a lower budget to see what works best in your specific market. This testing period typically lasts one to two weeks.
After clear patterns emerge, budgets are adjusted gradually based on performance and comfort level.
From there, campaigns are actively managed and updated.

Support doesn’t stop at ad performance. Lead booking and sales-side issues that affect results are also addressed as they come up.

Question 3

What does Rift Marketing charge?

Accepted Answer

There isn’t a single fixed price, since pricing depends on the type of systems you sell, your market, and the scope of the work involved.
Most engagements are structured around ongoing campaign management, with pricing aligned to the level of support and scale required. Details are discussed upfront so expectations are clear on both sides.

Question 4

How is Rift Marketing different from other Agencies?

Accepted Answer

Many agencies apply the same approach across different industries, which often leads to mismanaged campaigns, low-quality leads, and limited communication once campaigns are live.
Rift Marketing focuses specifically on water filtration and water treatment businesses and works with a small number of clients at a time. This keeps campaigns actively managed and aligned with your businesses goals.

Question 5

What services does Rift Marketing offer?

Accepted Answer

• Meta Ads (primary lead generation channel)
 • Google Ads (high-intent local search campaigns)
 • SEO (supporting local visibility and trust)
 • Social Media Marketing (education and credibility, not posting for volume)
 • Website Design (landing pages built for in-home system sales)
 • Billboards and other out-of-home marketing (Canada only, selective use)

Question 6

Does Rift Marketing outsource any work?

Accepted Answer

No. Campaigns are set up, managed, and adjusted directly. Nothing is outsourced to third parties who don’t understand the business or the industry.

IH2O Water Treatment
$18,750 In 6 Weeks

Case Studies

SWIFTWA Filtration
$10,232 In 1 Month

Toronto Water And Air
$50,980 In 6 Months

Air Purification
$34,340 In 6 Weeks

Want To Work
Together?

Rift Marketing

Why Choose Rift?

Water Filtration
Marketing Experts

IH2O Water Treatment $18,750 In 6 Weeks

Case Studies

SWIFTWA Filtration $10,232 In 1 Month

Toronto Water And Air $50,980 In 6 Months

Air Purification $34,340 In 6 Weeks

Want To Work Together?